Own The Space And Work The Room
Getting up in front of people is confronting for a lot of speakers. Beady eyes are boring into you, a sea of serious faces is scary, the lights are painfully bright and the pressure feels intense. You start to doubt your preparation was sufficient for the occasion. You throw up the laptop lid and then try to mount the podium such that it provides a safety barrier between you and the great unwashed. You studiously avoid confronting eye contact, by staring down at your laptop screen or your notes. Or to leaven things up, you read the screen to the audience, presenting a nice view of the top of your head. If you have a partly bald pate, like some medieval monk, then that makes it all the more gripping. It doesn’t have to be so pathetic. In fact, you can “own the space and work the room”.
By properly designing your presentation in the first place, you can release yourself from the laptop. The main screen will be composed of little text and mainly images. These are images designed with the object of conveying the key points in two seconds. This means you are replacing text on a screen, with oral word pictures delivered by you. This is so much more powerful. The slide advancer technology is pretty good these days and this frees you from having to be physically chained to the laptop.
Now you can move to the audience. Depending on the size of the occasion, the approach will be different. Let’s assume a 30 person plus venue. You divide your audience space into six sectors, like a baseball diamond. Left, Middle, Right Field. You then cut it in half, so you have an Inner Field and an Outer Field. If the audience is smaller than 30 people, then you probably have just left, right, front and back to work with.
The point is to “work the room” by engaging with your entire audience. Make around six to eight seconds of eye contact with each individual, in all of those sectors. Do it randomly, unpredictably, to maintain interest. If you do it a predetermined order, the audience will leave you, because they are able to anticipate where your attention is focused. Once they know, they switch off and are easy prey to distractions, like their phone and the internet.
In a larger audience, one individual seated toward the back receives your eye contact but the twenty people sitting around them, all think you are making direct eye contact with them. In this way, you can continuously engage the entire group.
Don’t pace across the stage while talking. You see nervous speakers doing this and it becomes highly annoying, as they keep traipsing across the stage from left to right, left to right, left to right. Don’t do that. Here is Dr. Story’s Iron Rule: “Don’t talk and walk. Move in silence, land on a spot and then speak”.
Certainly move to the extremes of right and left of the stage. Make sure you engage with those seated on the side of the venue. From the center, walk across to the left and use your eye contact to connect with these audience members. Move back to the center and do the same with the center group, then repeat the process for those on the right. Then back to the center. I think you get the idea.
The key is pause speaking, move to a new position and then start speaking from there. Having a pause is a good thing in a speech. This gives you time to take up your new position and it allows the audience to digest what you just got through telling them.
There are also six speaking positions we should be using:
One, is the middle part of the stage, separated equally from the screen and the stage apron.
Two, in this center location, our chin should be held up at a ninety degree angle to the floor. This is the neutral position of having no particular emphasis attached to that location.
Three, if we want to make a macro point then back away from the audience, toward the rear of the stage, where you can be seen most widely.
Four, in this back of the stage location, hold your chin up at a slightly higher angle than ninety degrees.
Five, if you want to make a point of emphasis, then move to the front of the stage apron, as close as you can get to the audience.
Six, in this front of stage location, drop the angle of your chin down slightly to be less than ninety degrees.
By the way, be careful about going to the edge of the stage so you don’t fall off. Don’t laugh. I have almost done this a couple of times in my enthusiasm to get close to my audience, while trying to drive home a particular point. Falling off the stage will make you a memorable speaker, but it is not advisable.
If the stage area is smaller and the screen occupies a good portion of the real estate, then don’t walk in front of the screen, if there is a projector involved. In very short order, you become the screen and that is totally distracting for an audience. Now you would think this was such an obvious point. However, we have all seen speakers do it. They are not aware of the projector in front of them and they have lost the attention of their audience.
In this case, stand on the audience left side of the projector. We read from left to right, so we want people to look at our face first and then look at the screen. I would say that 80% of the time the room is set up for the speaker to stand on the opposite, the audience right side, so it is best to let the organizers know in advance where you want to stand.
We can still use our middle, back and front distances on the audience left side of the stage but we can’t use the audience right. That is unless you hit the “B” key on the laptop and black out the screen. In this case, you won’t be in the way of the light beam from the projector and you can move around freely. By the way, to bring the screen back up again, just press “W”.
Take control of your speaking environment. Do not rely on clueless people to set it up for you. Get it properly organized beforehand. The speaking spot is a physical environment. We don’t want to just turn up there like a spectator, we want to dominate it. Make sure you “own the space and work the room”. If you do, your audience will buy your message and they will remember you as a powerful and confident presenter – someone they would like to hear from again in the future. Remember, this is how you build your personal brand.
Engaged employees are self-motivated. The self-motivated are inspired. Inspired staff grow your business but are you inspiring them? We teach leaders and organisations how to inspire their people. Want to know how we do that? Contact me at greg.story@dalecarnegie.com
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About The Author
Dr. Greg Story: President, Dale Carnegie Training Japan
In the course of his career Dr. Greg Story has moved from the academic world, to consulting, investments, trade representation, international diplomacy, retail banking and people development. Growing up in Brisbane, Australia he never imagined he would have a Ph.D. in Japanese decision-making and become a 30 year veteran of Japan.
A committed lifelong learner, through his published articles in the American, British and European Chamber journals, his videos and podcasts “THE Leadership Japan Series”, "THE Sales Japan series", THE Presentations Japan Series", he is a thought leader in the four critical areas for business people: leadership, communication, sales and presentations. Dr. Story is a popular keynote speaker, executive coach and trainer.
Since 1971, he has been a disciple of traditional Shitoryu Karate and is currently a 6th Dan. Bunbu Ryodo (文武両道-both pen & sword) is his mantra and he applies martial art philosophies and strategies to business.