Clients have some common problems with their Japanese leaders. I know this because the same requests keep coming up. This is across industries and companies and it is consistent. Usually Japanese presenters are excellent at assembling lots of data and information. They can really pack a lot into a few slides. When they present it is like a waterfall of wonderous content, just flowing forth, without much structure or clarity. Somehow the bosses have to work out the key points for themselves, because the staff’s job focuses on accumulating hoards of data and then putting it all up on screen. The presenter is almost invisible, has low energy, speaks in a quiet voice you can struggle to hear and blends well into the wall paper. This doesn’t work so well in international meetings and Japan looks weak and ineffectual to the rest of the far flung company world.
We are battling two giants here. One is the educational system and the other is Japanese culture. I earned my Masters Degree here in Tokyo, so I have seen up close and personal what a high school education prepares you for and what universities do with that raw clay. An argument could have been made, prior to the advent of the internet, that the ability to memorise vast quantities of information and regurgitate it on command was a serious capability. We can find any thing very quickly today thanks to search engines, so having to memorise gobs of stuff isn’t as important as it once may have been.
I see it in my son’s education when he was at international High School here. They were required to have laptops and everything was done online. His generations’ issue is there is too much information. How do you find the best and correct data, how do you sort the wheat from the chaff? Young people are digital natives, but they are all drinking from the firehose of all data every recorded, sitting just a few clicks away.
We teach our students to start at the end. Define in as short a sentence as possible, the most important key message you want to impart. This is not as easy as it sounds. You have to be brutal with yourself. You have to eliminate all the nice to have, all the interesting to have and refine it down to the must have. Just throwing up a lot of data on screen doesn’t require as much thinking, as refining the data into the gold nuggets for the audience. Discerning the key message then allows us to build the structure for the argument and to align the necessary evidence in order to be convincing to our audience.
The first words coming out of our mouth have a powerful role. Everyone seems easily distracted today, have miniscule concentration spans and are quickly bored. So we need to say something that really breaks through that wall of indifference and grab their attention. There is no point launching that blockbuster opening in a squeaky, unsure, timid little voice. People will be flying for their phones to escape you. No, we need a strong voice, standing or sitting tall if online, when we kick things off. We have to be oozing confidence.
“But Story san, my English is so poor, I have no confidence”. This is another trope we often hear. Here we have Japanese perfectionism, no defect, no errors and no mistake culture colliding with the Education Department’s failed efforts to teach the population English. Don’t accept that excuse. No one cares about linguistic perfection in business meetings, except the Japanese staff when they have to speak in English. Give them the “no grammar needed” escape jail card for the meetings, to give them permission to speak without fear and let the rest of us work out what it is they want to say. We are used to this and are all pretty good at it.
Just being able to isolate the key take away and deliver that in a confident manner will be a revolution to business meetings where Japanese have to present. Not having to wade through all the dross to understand the key point will be a relief. Having one idea per slide will be a life saver for everyone – make this the iron rule for Japanese presenters. This forces the selection of only the most important information to be shown. The result will be a much clearer messaging effort and greater clarity around what exactly is that message. Confidence sells the message, so the delivery has to be sold in that manner.
Rehearsal is critical for Japanese speakers and so is coaching. This applies to whatever language they are presenting in, because you can guarantee the issues will be present in both languages to a great extent. When giving feedback to anyone, only look at two elements and tell them what they are doing well and then tell them how they can do it even better. This will build confidence and create a momentum that will maximise capability. What does all of this cost? Nothing, so let’s get to it.
Once upon a time, we taught public speaking and presentation skills in a class room, with tons of people all seated together, right next to each other. We moved to teaching everything LIVE On Line since February 2020, so what has been the difference? Surprisingly, not as much as we expected. The one big difference is the lack of opportunity to employ full body emphasis when presenting, because everyone is mainly sitting in front of a screen. You can use a standing desk, but even so, the camera will cut you off at the thigh level, so we are not getting the full body power. There are a few tricky things about gestures when using fake backgrounds, which by the way seems to be standard now. What are the things that stand out most in the online presenting environment?
Smiling is definitely one which has disappeared, when people are on screen. I don’t know why that is the case. Perhaps we are more self conscious in front of a camera? Or is this now such a serious business world that smiling is out of fashion? Think of any online meeting you have attended recently and ask yourself was anyone smiling when they made their comments or gave their reports? I was teaching a class on presenting skills online recently and what a difference it made when people would smile during their talks. Not every subject lends itself to smiling of course but there are bound to be good news in there somewhere and that is the time to trot out that big smile of yours. It is congruent with the content of the talk, so it works. It is also such a connector with the audience, it really drives up the engagement factor with an audience.
We have all been doing these online meetings for 18 months now, yet most people still haven’t mastered the medium. I know it is difficult, because the camera lens is 10 centimetres above the faces on the screen. However, take a look at the eye line of the participants in the next meeting. How many are framed in the screen so that there is a half body showing and their head is at about two thirds height on camera? Many will still have their heads cut off and they are arranged at the very bottom of the screen, like they have been decapitated. Or they will have the camera lens angle shooting straight up their nostrils – not an attractive look that one.
When we get the camera lens at eye line and we speak while looking at the camera, we are now using the medium as it was designed. The camera can bring us into the world of the viewer and we can be speaking directly to them through the lens. When we are looking down at the faces on screen we have broken off eye contact and we seem like we are looking down on everyone. It is the equivalent of giving a face to face speech without ever looking at your audience, in fact you are speaking to the floor, the whole time. Now I have seen speakers actually do that, but it is totally ineffective. The same with the online world – talk to the people through the lens and you will get your message across much more impressively.
We mainly use our voices when presenting online. Yet what about gestures? Gestures can support what we are saying by bringing more physical energy to the point. If you have framed yourself properly then you can use your hands on screen. There are a few best practices though. Firstly, don’t wave your hands around, because the fake backgrounds will disappear them at certain points. So, hold your hands at between shoulder and head height, so that they can be easily seen and hold the gesture rather than trying to move it too much. Also, if you want to show some item on screen, use your own body as the shield and show it in front of you. The fake background won’t be able to disappear it on you when you do it this way.
Most people I see online, are using the same speaking voice range they use all the time in the in-person world. When we are presenting we are no longer a part of the audience – we are on stage, be it in a venue or online. That means we need to bring a lot more energy to what we are saying, in order to attract the audience to our message. When we are online, we also need to compensate for the fact that the camera will sap 20% of our power and we will come across as having less energy that usual. You may have noticed that most people speaking online sound like they are on “downers”. We need to get that voice energy up and start directing at it a key words we want to emphasise in our sentences. Not every word in a sentence has the same value, so we need to pick out key words and phrases and make them hot, by hitting them harder.
Most online presenters have a long way to go with this medium. The experience gained over the last year or so, hasn’t improved them, actually. They are still making fundamental mistakes. These can be easily corrected and it just takes greater awareness and some practice to get it right. So let’s think again about what we are doing here and how we are doing it. Apply these ideas and you will immediately be in the top 1% of online presenters, simply because everyone else is clueless, hopeless and way underpowered.
“Naomi Osaka would have earned at least $200,000 dollars if she made the Top 16 in the French Tennis Open and would have had a $1.7million payday, if she won the tournament. Speaking to the media after each round, is why she gets paid the big bucks, so she should harden up and get to work”. Some other commentators have focused on her “bravery to talk about her mental depression and her decision to forego the money, to take care of her mental health”. I don’t fit neatly into either category really, because I get the “part of the job” responsibility in her chosen profession and I also salute her for talking about her mental health struggles, as a 23 year old young woman, facing a cynical, mercenary sports press. For me, although she may be a sportswoman, her issues also apply to the businessperson who faces the very same dilemmas. You are getting paid to represent the firm in the public arena, even if it is killing you.
I am not an expert on Naomi Osaka, but I do recall reading her comments about a year ago about her disinterest in becoming a skilled public speaker. At the time, I thought that was a curious idea for someone in her line of work. It is typical though isn’t it. We start working in our chosen career and then as we rise through the ranks, we are given greater responsibilities and that includes speaking in front of others. Did we sit down at a young age and survey our future career path and conclude that at some point in time, if we do well, we will have to give internal presentations, deal with the press, handle shareholders or represent the company by giving public business speeches. No! We just went to work every day and then one fateful day, the bell rang or the alarm went off and we had to make that first talk.
I doubt whether leading tennis academies allocate any time to instructing their future stars on how to deal with the press, sponsors or the public. It is the same in companies. No one ever thinks about investing in your future, by training you on how to handle speaking in public. In the same way that this inability or choice to not deal with the requirements to speak in public could be a career ending outcome for Naomi, it can also mean we are passed over at work, in favour of those silky smooth, confident, more professional speakers inside the firm.
Recently she wrote about withdrawing from the French Tennis Open, “I am not a natural public speaker and get waves of anxiety before I speak to the world’s media”. I read in the press that she is worth $77 million, from sponsorships etc. She has the money to get media training, presentation training and every other form of training needed to enable her to become a master of her environment and be able to deal with the gutter sports press. Are businesspeople investing in themselves to become masters of their environment? No. Like Naomi they are just suffering.
No one is born a natural public speaker. I know this to be true. For the first 30 years of my life, I was terrified of public speaking. Like a whipped dog, I hid in the shadows, praying I would not be called upon to speak in public. As I rose through the ranks in my career, there came that point, that day, when the bell rang and I had to get up and speak to an audience. Did I go and get training? No! It was some number of years before I took the plunge and got the training. When I had the training, what did I think about it? I immediately realised I was an idiot and I should have done this when I was much, much younger and at the start of my career. Now, over 500 public speeches later, I enjoy it.
What was different between the old me and the new me? My mindset changed and I stopped embracing my fears and inadequacies. I stopped running away from the inevitable. The training gave me skills and the coaching brought out my confidence. Repetition did the rest. But your mindset has to be right to be able to get the training and to access the repetition. Naomi Osaka is seven years younger than I was when I did my first talk. I hope someone looking after her gets her a good coach and she can slay this public speaking demon limiting her career. If you are in business and that same demon is confronting you, get the training and slay your career limiters too.
Video is tricky. However, it looks so simple. You just stand in front of the camera and give your talk. I don’t know why video saps twenty percent of our energy when it is actually broadcast, but that seems to be the accepted wisdom. That means that just speaking normally into camera will now look a lot less energetic. Getting the delivery to be fluent is also a challenge. Either we do it free style or we use a teleprompter. Both have their challenges. What do we do with our hands? This is an interesting one, because the camera lens seems to have some magic power to reduce our gesture self awareness to zero, until that is, when we see it played back in all its gory glory.
I broadcast three TV shows on YouTube every week, so I am doing a lot of video work. My first weekly TV show was kicked off nearly four years, so I have gained a few insights over that time. I am not from the media world or have any background in television. I am a typical businessman who got into this by accident and so it is all pretty much self taught through exposure, practice and repetition. Yes, I have the advantage of being a High Impact Presentations instructor for Dale Carnegie, but presenting to a live audience and doing it on video is totally different. Everyone has discovered this fact since we all moved home, to spend a lot of our time in Zoom meetings or their equivalent.
I also teach people how to present to the camera and I have noticed a few things. Invariably their energy is too low. They are transferring their usual speaking volume to this medium and it doesn’t work. They appear lifeless and boring. No problem, speak louder, right? That is what I thought too, but I noticed a lot of people find that daunting. For them speaking with 50% more energy feels like they are screaming. Remember we are subtracting 20% immediately to counter the camera lens energy deficit, but on top of that they need to bring even more energy to the talk. If I ask for 50% more energy, invariably I will get about a 10% increase. This is why having an instructor or coach is handy, because you can’t easily work this out by yourself.
Gestures seem to be another area of mystery. What do I do with my hands? The most common choice is to do nothing with them. This is a big missed opportunity to bring physical power to support your verbal message. I have found there is a 15 second window to hold the same gesture. More than that and it become weaker and weaker and more and more annoying. The gestures need to be coordinated with what we are saying, so that they are congruent. If what we are saying and the way we are saying it don’t align properly, then our audience gets distracted. Once upon a time, the distracted audience would be by focusing on our voice or our apparel. Now it is on their phone. For half body video composition, we need the gestures to be held between rib height and the head height, so that they can be easily seen. For some curious reason, a lot of people hold their gestures at low waist level and apart from being difficult to see, this bit usually gets cut off in the editing process.
What we are doing with our face also is important. Having one facial expression may be very energy efficient, but it looks wooden on video. Our face should be showing what we are talking about. If results are good, then look happy. If they are bad, then look concerned. If you ask a rhetorical question, then look puzzled. I think you get the idea. One thing the camera doesn't like is when we drop our chin down, while we are talking. It looks like we are talking down to our audience, we also look very constrained. So we need to keep that chin up the whole time. Try it for yourself and you will be amazed at the difference it makes, to how we come across to our audience.
If we are just speaking off the top of our head, then we had better be pretty good or the video will be butchered in the editing process, as we have to stitch all those corrected mistakes together. It becomes very jerky in the final version, which is super distracting from our message. Zooming in and zooming out at these edits makes it appear less choppy, but you still don’t want too many of these to have to contend with.
Teleprompters can fix this and a bit of adjusting for font size and speed is needed to find the right balance. The secret here is to only look at the left side of the screen as the words roll up. Otherwise, you will find yourself reading from left to right and on screen you will look like you are reading it. This rather defeats the purpose doesn’t it. Have a look at my shows on YouTube and see if you can tell I am reading it off a teleprompter? Remember, our peripheral eyesight is good enough to focus on the left side and still read the words which are on that same line off to the right.
Video is a different game and we need to make this medium a winner for us. Try these hints for yourself and your image and impact will be much improved.